What Can We Expect From Generative AI in 2023?

Unless you’ve been hiding in the shadows, I’m sure either you or one of your close ones have dabbled with Dalle-2 or (company) to create an AI avatar version of yourself. It’s like a personal NFT mint or your own digital face cards. But that isn’t bringing in the bags, correct? Exactly where is Generative AI going? Are we going to see the first AI Oscar Nominated Film? What about an actor or athletic coach? What if you were invited to celebrate a coworker’s birthday or anniversary at the job – but they are AI Generated? What would you get them?

These questions are not far-fetched but the unfurling of the above scenarios will be dependent on how society is allowed to adopt AI technology. From religion to politics, we must understand there will be multiple social and personal bridges that require careful navigation.

According to Fast Company, the following are trends to expect from the Generative AI sector.

2022 was the field’s coming-out party, with several key building blocks, like OpenAI’s ChatGPT and DALLE-2, and Stability AI’s Stable Diffusion Dream Studio hitting the market in a big way, and for the first time putting these tools in the hands of the general, non-tech-savvy public. But I believe that the best is still to come and, as early as next year, we will see the wave of new applications using this technology turning into a tsunami. Already analysts are predicting that the industry will balloon to become a $110 billion industry by 2030.

GENERATIVE AI WILL BECOME MORE MAINSTREAM

We will start to see generative AI being used more in businesses and by regular consumers, who realize that you don’t need to be a David Ogilvy to produce copy or a Disney to create animation. With applications ranging from writing emails, sales pitches, or product recommendations to creating concept art, manufacturing models, or publicity materials, Generative AI has the potential to democratize entire industries.

THE QUALITY OF GENERATED CONTENT WILL INCREASE

Right now, the key benefit of using Generative AI is its ability to save time, money, and hassle on repetitive or mundane tasks, but within the next year, we expect to see a major increase in quality due to increased data availability, improved algorithms producing more sophisticated models, better optimization techniques, and more efficient training methods, better and stronger hardware, and tailored software. When AI begins surpassing the capabilities it is currently just replacing or augmenting, the technology will become truly disruptive.

MORE BUSINESSES WILL USE GENERATIVE AI

We predict that in 2023, as businesses start to realize the benefits of using AI to help with things like customer service, sales, and client retention we will see them adopt them with enthusiasm. By using AI to handle routine inquiries and requests, businesses can free up their human employees to focus on more complex or nuanced tasks.

NEW PROFESSIONS ARISE AROUND GENERATIVE AI

Already we are seeing marketplaces pop up where talented prompters can sell their prompts or be hired to create custom ones. Additionally, the emergence of generative AI could also lead to an increased need for professionals with strong creative skills, such as storytellers, character creators, and visual directors. We will still need talented humans with creative flair to make the most of what Generative AI has to offer.

REGULATION OF THE INDUSTRY WILL INCREASE

China has already announced that starting January, it will ban the publication of what it terms “deepfakes” without proper disclosure that they were created by AI in the form of a watermark, while other jurisdictions, like the E.U. and the U.S. have proposed legislation or guidelines in the works. Concerns about misuse of the technology for distributing misinformation, IP theft, or invasion of privacy can only be alleviated by putting in place rules to prevent them.

Source: Gil Perry is the CEO and cofounder of D-ID.