Looks like Colin Kaepernick is hip to the true value of his likeness. According to ESPN, Kap has filed for a Trademark for the likeness of his face that includes – of course – his now famous beard and the blow out afro. Without question, this is in response to the rise in stock value and social media blitz that Nike receieved after their mutual campaign went viral. The value in his strategy is realizing that HE is the brand; more than NIKE.
Source: Why You Should Buy Nike Stock After Colin Kaepernick Ad
“I think it’s very smart,” trademark attorney Josh Gerben of Washington-based Gerben Law said of Kaepernick’s filing. “Nike made him relevant. Now he can monetize that and promote his movement more.”
Source: Colin Kaepernick files to trademark image of his face, hair
One of the goals of the #APEXIV movement is for athletes to fully understand the value of their assets: that being them. We are approaching a new era of rapid marketing and fabrication of products. There are no limits to how autonomous an athlete can be in controlling all cogs of the value chain, from Intellectual Property to Marketing and Distribution.
According to the USPTO, the following are the “Good and Services” that Mr. Kaepernick is filing for the mark:
IC 003. US 001 004 006 050 051 052. G & S: Lotions; body wash; toiletries; hair care preparations; shampoo; hair conditioners and hair volumizers; hair sprays and hair gels
IC 004. US 001 006 015. G & S: Candles
IC 009. US 021 023 026 036 038. G & S: Protective covers and cases for cell phones, laptops and portable media players; pop sockets, namely, cell phone holders; headphones; ear buds; sunglasses; records, CDs and DVDs; decorative vinyl records; mouse pads
IC 011. US 013 021 023 031 034. G & S: Electric candles; lamp shades; electric night lights; electric fans
IC 014. US 002 027 028 050. G & S: Jewelry; earrings; necklaces; key chains; clocks; watches
IC 015. US 002 021 036. G & S: Drums; skins for drums
IC 016. US 002 005 022 023 029 037 038 050. G & S: Notebooks; note cards; adhesive note papers; stationery; pencils; pens; markers; stickers; erasers; binders; books; bookmarks; posters; coasters; handkerchiefs of paper; cardboard coasters
IC 018. US 001 002 003 022 041. G & S: Backpacks; bags; athletic bags; tote bags; coin purses; wallets
IC 020. US 002 013 022 025 032 050. G & S: Hand fans; pillows; furniture; mirrors
IC 021. US 002 013 023 029 030 033 040 050. G & S: Mugs; plates; bowls; drinking glasses; water bottles; tins; hair products, namely, afro picks, brushes and combs; compacts sold empty; coasters, not of paper or textile; serving trays
IC 024. US 042 050. G & S: Pillow cases; blankets; towels; handkerchiefs of textile; coasters of textile
IC 025. US 022 039. G & S: Clothing, namely, shirts; T-shirts; hoodies; sweatshirts; long-sleeve shirts; jerseys; pants; jackets; pajamas; hats and caps; headwear; footwear; sandals; flip flops; wrist bands
IC 026. US 037 039 040 042 050. G & S: Ornamental novelty buttons, pins and badges; ornamental cloth badges
IC 027. US 019 020 037 042 050. G & S: Door mats; slip mats; vinyl slip mats for turntables
IC 028. US 022 023 038 050. G & S: Toys; construction toys; dolls; bobblehead dolls; figurines; playing cards; dominoes; board games; puzzles; fidget spinners; stress balls; wheels
IC 030. US 046. G & S: Food products; mints; candies; lollipops; gummy candies
IC 041. US 100 101 107. G & S: Conducting workshops and seminars in self-empowerment and awareness; Providing classes, workshops, seminars and camps in the field of self-empowerment and awareness to properly interact with law enforcement; Providing a website featuring information about education, social activism, self-empowerment and awareness; Production of television shows and films
Latest posts by Applicist (see all)
- Sentiment Analysis: The Human Side of AI - May 8, 2024
- Silver Doors: Innovation Markers that Create Generational Wealth and Opportunity - January 5, 2024
- T²xT²: ChumAlum² - November 23, 2023
