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The Creation of a Marketing Genius: Air Jordan - Chum.Alum.World

The Creation of a Marketing Genius: Air Jordan

Applicist, September 2, 2017, Basketball, Brand, Front Page, Sports, Trademarks, 0

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No, No…we was born in Brooklyn – I get it…but he mastered his craft within the limits of a port city called Wilmington North Carolina (Don’t Sleep). This is where Michael Jeffrey Jordan became a universal legend that transcended human capabilities. Yet very few are cognizant of just how savvy his team was – in particular his matriarch – in landing a licensing deal that literally paved the “Golden Road” to how an athlete is supposed to respect and levitate his brand into an autonomous atmosphere.