Teaming up with Luxottica and our old friends at Meta, we spent nearly two years painstakingly crafting a next-generation activation that took place across four continents for the global launch of Ray-Ban Stories smart glasses. Luxottica and Meta chose us to bring the fashion-forward, social media-driven glasses to market.
Ray-Ban Stories was located at the nexus of interactive user experience and global logistics, and challenged us to deploy creative technology on a worldwide scale. We designed four different fixtures that we then mass-produced, installing 2,300 individual units in Ray-Ban and Luxottica retail outlets across the US, UK, European, Canadian, and Australian markets. Additionally, we created temporary pop-up installations at popular events like Coachella.
The Ray-Ban Stories activation also required us to apply our spatial design abilities. Working within the confines of a limited space forced us to think outside the metaphorical box, maximizing each and every cubic inch of a fixture’s area. Each display also incorporated interactive elements.
This activation was the perfect way for us to level up. For one, it was our first foray into creating retail spaces. It also allowed us to prove that we can do more than just create one cool, temporary installation. It showed that we have the vision, tenacity, and ability to ideate and execute projects on a massive scale.
Link: Ray-Ban Stories Global Retail Campaign
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